On International Women's Day (ok it was 2 days after but you get it), we spent the day exactly where we wanted to be - in a room full of women who love jewellery as much as we do.
Net-a-Porter invited us into their London offices to run a DIY charm bar and sample sale for their team.
The room filled up fast. Women sat down at the charm bar, took their time, layered charms, asked questions, changed their minds, started again. There's something about building your own piece that changes how you relate to it it stops being jewellery you own and becomes jewellery that's actually yours.
That's what we love about the charm bar format. It's not a transaction. It's a conversation.
The feedback we got that day, on the pieces, on the rebrand, on the details - came from women who buy carefully and keep things for a long time. The kind of customer who notices. Hearing it directly, in person is always our favourite.
We've spent five years building something that belongs in rooms like that one. Watch this space 🧡🍊
If you want to bring a Smoothie charm bar to your next event, we'd love to hear from you.